Interpreting average and real-time data for a product
There are a few essential panels you can use to analyse real-time data for a product- in particular, Buy Box Analysis, Offers Panel and Charts.
Buy Box Analysis
Charts
Offers
Buy Box Analysis
This panel displays the average price of the product for the Buy Box holder over the past 30, 90, or 180 days, or across all timeframes (further details on this are available in the Charts section below). In this example, the Buy Box holder had an initial stock level of 2 units when listed three months ago, which remains unchanged.; so even though no units were sold, the seller continues to hold the Buy Box.
It's worth noting that owning the Buy Box doesn't guarantee sales; sales depend on the actual rate of transactions, which SAS cannot predict in advance. For instance, if the Buy Box analysis reports a seller's win-rate as 47% over a 30-day period, it means the seller held the Buy Box 47% of the time within that window, regardless of whether any sales occurred.
Charts
This panel gives real-time information on price, fulfilment and Buy Box changes. In this example, you can see the price in Charts for the FBA seller in the Offers tab is currently showing as $9.98, as well as the offer count and rating of the product. The Charts is a great tool to give you play-by-play events on a specific day and time.
To learn how the Charts panels displays price changes for fulfilment types, New stock and the Buy Box, click here.
Offers
You can toggle Live and Recent offers here Live shows offers from Amazon’s website, and Recent shows offers updated within the last hour and most recent stock levels.
Related Articles
What is the Buy Box Analysis panel?
The Buy Box Analysis panel helps you see a history of who has owned the Buy Box for the time frame you choose (last 30 days, 90 days, 180 days or all time), and provides insight in your analysis to get a clearer image of whether to sell the product. ...Does owning the Buy Box guarantee sales?
Owning the buy box does not guarantee sales, and depends on the rate of sales (SAS does not know this before it happens - the figures shown are just estimates). For example, if the buy box analysis were to say a seller won 47% in a 30-day period, ...'SUPPRESSED' in the Buy Box Analysis Panel
'SUPPRESSED' indicates that Amazon sees the Buy Box price as unusually high or low, meaning no one gets the Buy Box and it is therefore not visible in the listing; the product listing is still available for customers to see and order from, at the ...Understanding the Charts price markers
The Charts panel provides helpful markers to indicate exact times for a product 's price changes, based on fulfilment, New listings, Sales Rank and Amazon's listing. The different markers for each data source are: FBA - transparent red triangle FBM - ...Offers showing differently on mobile app to web app and extension
When viewing a product in the extension or web app, SAS may show a set of offers that's different compared with the mobile app; for example, a product in the US marketplace shows FBA and FBM sellers for web and extension, whilst the mobile version ...